A total of 900 jobs will be affected, with 600 posts being scrapped, amounting to about 2.5 percent of the workforce.
The company, owned by US communications giant Comcast, says it has invested heavily over the past three years in products and platforms “transforming the way our business operates”.
Products such as Sky Glass, an ultra-high definition television, the Sky Stream decoder, and fibre optics “are now firmly established and used by millions of customers”, a Sky spokesperson said.
The group wants now to focus on its existing services and boost content in particular in entertainment and sports.
Since 2023 Sky has cut about 3,000 jobs, including engineers who used to install satellite dishes and staff from three UK call centres which have been closed.Formerly owned by media baron Rupert Murdoch, Sky has been run by US cable giant Comcast since 2018.